Job title
Marketing Co-ordinator

Reports to
Vice President, Marketing

Location
Any of Markham, ON, Nashville, TN, New York, NY, Lititz, Pa or Las Vegas, NV

Job Type
Full-time

Job Description:

Pyrotek, a global leader in live special effects, is seeking a Marketing Coordinator in our Markham ON location.

Reporting to the Vice President, Marketing, the Marketing Coordinator is responsible for all day-to-day activities in relation to the deployment of Pyrotek’s marketing strategies, including executing digital marketing programs, promotional programs, advertising campaigns, the design and development of sales support tools, budget tracking, event management and research and analysis to support the development and monitoring of marketing plans and strategies.

This is a hands-on role. The right candidate will have a background in marketing execution, superior communication skills and hands on ability with the principal tools required to effectively create marketing collateral and execuite marketing campaigns.

Accountabilities:

  • To implement Pyrotek’s marketing plans and strategies using best in class tools and tactics
  • To support Pyrotek’s brand messaging objectives through creating and delivering engaging, best in class content and communicating such content through designated channels effectively and consistently
  • To support Pyrotek’s marketing activities through the creation and development of best in class collateral and campaign material
  • To support the continual improvement of Pyrotek’s marketing programs through tracking activities and campaigns against budget/ROI benchmarks and performing related research and analysis activities

Responsibilities:

  • Maintain and continuously improve Pyrotek’s digital marketing program (including website design and content creation, social media content creation and management, newsletter/eblast creation and dissemination)
  • Maintain and continuously develop Pyrotek’s content library (i.e. photos, videos of prior work and product portfolio)
  • Design and coordinate the development and delivery of promotional items for both clients and internal personnel
  • Effectively execute communications surrounding brand messaging and sales support activities (including the creation of proposal decks, sizzle reels and external and internal messaging)
  • Effectively execute promotional and advertising campaigns, including the creation and production of related materials (i.e. ad mats, video clips and other collateral)
  • Tracking the cost and effectiveness of marketing initiatives vs budget/ROI bencmarks and related analysis
  • Undertaking competitive and industry research in connection with the development of new marketing campaigns and strategies

Qualifications:

  • Bachelor’s degree in business (with marketing focus) or the Humanities (with writing focus), or equivalent experience
  • At least 5 years working experience in marketing support relating to an active B2B brand
  • Superior facility with written communication (writing sample required)
  • Good working knowledge/proficiency in programming and managing content in relation to current principal digital marketing platforms
    • WordPress
    • Social media (Facebook, Instagram, LinkedIn, YouTube, Twitter)
  • Good working knowledge/proficiency in common photo and video editing platforms
  • Proficient in Power Point and Excel
  • Good graphic design skills (or superior eye for good graphic design principles)
  • Excellent communication skills
  • Demonstrated ability to work collaboratively
  • Innovative mindset
  • Strong organizational skills and the ability to stay on top of concurrent projects
  • Ability to travel domestically and internationally from time to time as required
  • Prior experience within the concert touring, live entertainment, professional theme park/theater industry in a marketing support capacity is preferred but not required
  • Demonstrated ability to work well under pressure
  • Attention to detail

If you are an enthusiastic candidate with required qualifications who thrives in a fast-paced and team environment, we want to hear from you. We offer an opportunity to work with great people and projects. Interested candidates should send their resume and cover letter to careers@pyrotekfx.com

Thank you for your interest. Please note only candidates selected for an interview will be contacted.